I’m Yui - UX and Visual designer based in Stockholm and Tokyo, who loves looking for the best spot between how it looks, how it works and what it means.

I combine visual design & storytelling skills, and a human-centered design approach, to create meaningful experiences that span from the very first idea to the final artwork.

Work Experience

2015 - 2020
Senior UX/Visual Designer
Veryday / McKinsey Design
Stockholm, Sweden
2014 - 2015
Visual Design Internship
Perfect Fools
Stockholm, Sweden
Interaction Design Freelance
Umeå, Sweden


2012 - 2015
MA Interaction Design
Umeå Institute of Design
2008 - 2012
BA Communication Art and Design
Tokyo Gakugei University
2010 - 2011
Exchange Studies in Graphic Design
Umeå University

Previous Projects

The majority of my latest works are not publically shareable. Here are some of my old yet beloved projects to share my design process and craftmanships. If you would like to see my commercial portfolio, please contact me directly!