I’m Yui - UX and Visual designer based in Stockholm and Tokyo, who loves looking for the best spot between how it looks, how it works and what it means.

I combine visual design & storytelling skills, and a human-centered design approach, to create meaningful experiences that span from the very first idea to the final artwork.

Work Experience

2020 - Current
Senior UX/Visual Designer
Stockholm, Sweden
2015 - 2020
Senior UX/Visual Designer
Veryday / McKinsey Design
Stockholm, Sweden
2014 - 2015
Visual Design Internship
Perfect Fools
Stockholm, Sweden


2012 - 2015
MA Interaction Design
Umeå Institute of Design
2008 - 2012
BA Communication Art and Design
Tokyo Gakugei University
2010 - 2011
Exchange Studies in Graphic Design
Umeå University

Selected Projects

Here are some of my public projects between 2015 - 2020. The majority of my latest client works are not publically shareable. If you would like to see my commercial portfolio, please contact me directly!